How long are you willing to wait for a website to load?
September 22, 2022

You might be surprised to learn that half of us refuse to wait even two seconds for a website to load!

Say you’re looking for something to buy. You’ve been thinking about buying a new set of earbuds, and you’ve finally decided to take the plunge and order them. The debating period is over. You’re ready to treat yourself; you’re buying it TODAY! 

But there’s one problem. The website you’ve been browsing for a couple of weeks is choking up. 3, 4, now 5 seconds have gone by, and the website still won’t load. Is something wrong with my WiFi? Is it the website? 

Without thinking twice, you wish the website goodbye and move on to another one. In half a second, the new website loads, you click buy now, and voila, you’re a happy customer! 

But what happened with the first website? Why do we give up so fast? 

The answer: Website speed is crucial. 

In life and online, every second matters. 

To put it simply, faster websites get more traffic, conversions, donations, and sales. A slow website drives people away; if not fixed, customers and donors are guaranteed to walk out the door! 

Here are 4 other reasons why website speed is key: 

  1. Website speed is the first impression you make on your visitors.
  2. Speed is critical for the user experience so they get what they’re looking for, and fast. 
  3. A slow website will damage your credibility and your brand over time. 
  4. Website speed affects your Google rank (SEO).

When Amazon made its website 100ms faster, it increased revenue by 1%. You might be thinking, “1%. What’s the big deal?” But for a company like Amazon, 1% revenue adds up to an additional $3.8 billion! 

Speeding up your website can be complicated, but Israel365 Media’s expert developers know how to get the job done! 

This might look like gibberish to you, but here’s what we did to improve the speed of one of a client’s websites: 

  1. Eliminated render-blocking JavaScript +CSS.
  2. Reduced JavaScript execution time.
  3. Served static assets with an efficient cache policy.

In layman’s terms, our goal was to improve the “speed index” of the website, or how quickly the contents on your page are visibly populated. According to, a good user experience is 1.3s or less. 

Originally, one of our clients website was loading at 4.4s, but after our expert developers sped up the page, it loaded at 0.986s! 

After our speed optimization, we kept a close eye on our analytics. When comparing the same time period before and after the speed optimization, we found that our donations increased by 4.8%!  

Interested in learning more about how to speed up your website’s speed index? Click here to talk to one of our experts.