by kalman@israel365.com | Oct 26, 2022 | Uncategorized
On March 17, 2022, Meta updated their Facebook-ad targeting policies, a policy change that could’ve left us up the creek. Facebook began making aggressive changes to its detailed targeting options concerning sensitive topics like causes, organizations, or public...
by Nicole Oberman | Sep 22, 2022 | Uncategorized
You might be surprised to learn that half of us refuse to wait even two seconds for a website to load! Say you’re looking for something to buy. You’ve been thinking about buying a new set of earbuds, and you’ve finally decided to take the plunge and order them. The...
by kalman@israel365.com | May 2, 2022 | Uncategorized
Are you frustrated by Facebook’s latest ad-targeting restrictions? Don’t you wish you could just go back to the good old days when you could hone in on audiences based on their interests? Unfortunately, those days are over. But there is a silver lining: you could use...
by Mordi Levi | Nov 9, 2021 | Uncategorized
In the world of digital marketing, there’s a concept of 1 + 1 = 3, which means that your marketing results are more valuable than the sum of its parts. Conventional knowledge would have us believe that in a series of email campaigns, the first one would boast the...
by Mordi Levi | Nov 2, 2021 | Uncategorized
In Apple’s latest iOS update, iOS 15, Apple has blocked marketers from accessing information about email open rates. This basically means that it’s no longer possible to see whether your target audience on iOS opened your emails. This makes it nearly impossible...
by Mordi Levi | Jul 1, 2021 | Uncategorized
In the world of email marketing, we are constantly asking ourselves: What’s the most effective way to get your donors to open your emails? For years, the practice has always been design, design, and some more design. And rightfully so—it’s sound logic. A...
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